This week in design business class, we went to Studio Olivine in SE Portland, a custom letterpress shop. She talked to us about starting a business, using credit cards as a small business owner, having employees and the dangers of letterpress machines. For marketing, she stressed putting samples of work in people’s hands as well as word of mouth, along with using social media to engage customers in the story of your business. She also took us on a tour of her new space, which is full of lovely letterpressed greeting cards, invitations and business cards. We also met her kitty, Emma, who loves PSU design students!

-EHT 02/16/12

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